Tropicana ‘Farmstand’ Fruit & Vegetable Juice Blends To Contain Sweet Potatoes

Tropicana is using vegetables for the first time in recent history with a new drink called Farmstand, a blend of fruit and vegetable juices. The foray into the fruit-and-vegetable category comes after Tropicana executives watched Campbell Soup find success with V-8 V-Fusion drinks, which uncovered a sweet spot by making vegetables more palatable by mixing them with fruit. Tropicana tested a variety of vegetables, including cucumbers, zucchinis, tomatoes and purple carrots, which could still turn up in future flavors, but for now the company is sticking with beets, sweet potatoes and yellow and orange carrots.

Farmstand’s calories are roughly the same as that of regular orange juice, an 8-ounce glass has about 120 calories and 28 grams of sugar, and it will have a thin consistency akin to regular orange juice, unlike the thicker, premium fruit-and-vegetable juices such as Naked and Bolthouse Farms.

The juice will be available in the refrigerated sections of Wal-Mart stores later this month before expanding to supermarkets and other retailers early next year.

What do you think, would you try Tropicana’s new juice?

Read more here.


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